# Why Unsubscribes Don't Matter (And What Actually Does)

Page: https://stenobird.com/podcast/list-building-lifestyle-with-igor-kheifets-5717428/why-unsubscribes-don-t-matter-and-what-actually-does
Text version: https://stenobird.com/podcast/list-building-lifestyle-with-igor-kheifets-5717428/why-unsubscribes-don-t-matter-and-what-actually-does.md
Podcast: [List Building Lifestyle With Igor Kheifets](https://stenobird.com/podcast/list-building-lifestyle-with-igor-kheifets-5717428)
Published: 2026-07-05T09:55:43+00:00
Episode link: https://podcasters.spotify.com/pod/show/listbuildinglifestyleshow/episodes/Why-Unsubscribes-Dont-Matter-And-What-Actually-Does-e3llvvq
Audio file: https://anchor.fm/s/10ca950f8/podcast/play/122404282/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-5%2Ff23eb65e-ef80-5476-867f-3337050dd098.mp3
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JSON: https://stenobird.com/v1/public/podcasts/list-building-lifestyle-with-igor-kheifets-5717428/episodes/why-unsubscribes-don-t-matter-and-what-actually-does
Duration seconds: 369

## Resource

Every unsubscribe feels like a tiny rejection. A thousand of them feel like a referendum. In this episode, Igor revisits the metric that used to keep him up at night — the unsubscribe count — and explains why he'd tell his younger self to stop obsessing over it. From the real reasons people leave your list to the surprisingly small number of true fans you need to build a comfortable living, this is a reality check on which numbers deserve your attention and which ones don't.

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## Transcript

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