# Why Picking Fights Makes Your List Trust You

Page: https://stenobird.com/podcast/list-building-lifestyle-with-igor-kheifets-5717428/why-picking-fights-makes-your-list-trust-you
Text version: https://stenobird.com/podcast/list-building-lifestyle-with-igor-kheifets-5717428/why-picking-fights-makes-your-list-trust-you.md
Podcast: [List Building Lifestyle With Igor Kheifets](https://stenobird.com/podcast/list-building-lifestyle-with-igor-kheifets-5717428)
Published: 2026-07-16T12:09:26+00:00
Episode link: https://podcasters.spotify.com/pod/show/listbuildinglifestyleshow/episodes/Why-Picking-Fights-Makes-Your-List-Trust-You-e3m5hto
Audio file: https://anchor.fm/s/10ca950f8/podcast/play/122914168/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-16%2F2d5cf5ce-edec-1ecc-ec06-afc74afcfbe5.mp3
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JSON: https://stenobird.com/v1/public/podcasts/list-building-lifestyle-with-igor-kheifets-5717428/episodes/why-picking-fights-makes-your-list-trust-you
Duration seconds: 591

## Resource

Nobody trusts vanilla. In this episode, Igor reveals one of his most counterintuitive list-building strategies: deliberately picking fights with big names like Grant Cardone, Gary Vee, Tim Ferriss, and Russell Brunson. Taking a public stand, even a polarizing one, is what separates influential marketers from forgettable ones. Igor breaks down why opinions build credibility, how to express what you stand for without confrontation, and how to turn newsworthy moments and even angry subscriber replies into engagement gold.

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## Transcript

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