# The Stars-Align Theory of Email Marketing

Page: https://stenobird.com/podcast/list-building-lifestyle-with-igor-kheifets-5717428/the-stars-align-theory-of-email-marketing
Text version: https://stenobird.com/podcast/list-building-lifestyle-with-igor-kheifets-5717428/the-stars-align-theory-of-email-marketing.md
Podcast: [List Building Lifestyle With Igor Kheifets](https://stenobird.com/podcast/list-building-lifestyle-with-igor-kheifets-5717428)
Published: 2026-03-30T13:19:53+00:00
Episode link: https://podcasters.spotify.com/pod/show/listbuildinglifestyleshow/episodes/The-Stars-Align-Theory-of-Email-Marketing-e3h609v
Audio file: https://anchor.fm/s/10ca950f8/podcast/play/117686015/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-30%2F4f81f0b0-4543-0719-a9c1-8d24a580f7e0.mp3
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JSON: https://stenobird.com/v1/public/podcasts/list-building-lifestyle-with-igor-kheifets-5717428/episodes/the-stars-align-theory-of-email-marketing
Duration seconds: 371

## Resource

<!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->Your email system is lying to you, and it's doing it with a straight face. In this episode, Igor unpacks one of the most confusing and underreported shifts in email marketing: the growing gap between what your autoresponder thinks is happening and what's actually happening on your list. Openers who aren't opening. Non-openers who are. And why none of it should change what you do next.

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## Transcript

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