# The Real Reason You Chase Shiny Objects

Page: https://stenobird.com/podcast/list-building-lifestyle-with-igor-kheifets-5717428/the-real-reason-you-chase-shiny-objects
Text version: https://stenobird.com/podcast/list-building-lifestyle-with-igor-kheifets-5717428/the-real-reason-you-chase-shiny-objects.md
Podcast: [List Building Lifestyle With Igor Kheifets](https://stenobird.com/podcast/list-building-lifestyle-with-igor-kheifets-5717428)
Published: 2026-06-24T18:27:01+00:00
Episode link: https://podcasters.spotify.com/pod/show/listbuildinglifestyleshow/episodes/The-Real-Reason-You-Chase-Shiny-Objects-e3l81ha
Audio file: https://anchor.fm/s/10ca950f8/podcast/play/121947114/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-24%2Fae64566b-1d9b-7255-7424-deec0d2f2f68.mp3
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JSON: https://stenobird.com/v1/public/podcasts/list-building-lifestyle-with-igor-kheifets-5717428/episodes/the-real-reason-you-chase-shiny-objects
Duration seconds: 544

## Resource

Why do the most exciting opportunities always seem to show up right when you're stuck? In this episode, Igor reframes shiny object syndrome as something far more familiar.. He breaks down why we reach for the next shiny thing the moment we feel frustrated, overwhelmed, or afraid — and why the real problem is rarely the task in front of us, but the discomfort we're trying to escape.

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## Transcript

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