# The One Business Asset That's Worth Exactly Nothing

Page: https://stenobird.com/podcast/list-building-lifestyle-with-igor-kheifets-5717428/the-one-business-asset-that-s-worth-exactly-nothing
Text version: https://stenobird.com/podcast/list-building-lifestyle-with-igor-kheifets-5717428/the-one-business-asset-that-s-worth-exactly-nothing.md
Podcast: [List Building Lifestyle With Igor Kheifets](https://stenobird.com/podcast/list-building-lifestyle-with-igor-kheifets-5717428)
Published: 2026-03-28T14:03:30+00:00
Episode link: https://podcasters.spotify.com/pod/show/listbuildinglifestyleshow/episodes/The-One-Business-Asset-Thats-Worth-Exactly-Nothing-e3h3f8c
Audio file: https://anchor.fm/s/10ca950f8/podcast/play/117603020/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-28%2F69e4f79e-23f0-f633-845a-ef32f3665427.mp3
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JSON: https://stenobird.com/v1/public/podcasts/list-building-lifestyle-with-igor-kheifets-5717428/episodes/the-one-business-asset-that-s-worth-exactly-nothing
Duration seconds: 264

## Resource

Igor has an opinion. And he's not holding back. In this episode, Igor ranks every business asset he's ever built — and reveals exactly where a Facebook fan page lands on that list. Hint: it's somewhere between the white stuff on your teeth when you're dehydrated and the drip from an overdue garbage bag. If you've ever spent time building a Facebook presence hoping it would move your business forward, this episode is a two-minute reality check you probably needed years ago.

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## Transcript

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