# Hit Send or Hit Zero

Page: https://stenobird.com/podcast/list-building-lifestyle-with-igor-kheifets-5717428/hit-send-or-hit-zero
Text version: https://stenobird.com/podcast/list-building-lifestyle-with-igor-kheifets-5717428/hit-send-or-hit-zero.md
Podcast: [List Building Lifestyle With Igor Kheifets](https://stenobird.com/podcast/list-building-lifestyle-with-igor-kheifets-5717428)
Published: 2026-02-27T08:52:01+00:00
Episode link: https://podcasters.spotify.com/pod/show/listbuildinglifestyleshow/episodes/Hit-Send-or-Hit-Zero-e3fmelf
Audio file: https://anchor.fm/s/10ca950f8/podcast/play/116127855/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-27%2F05519868-d645-c89e-4b40-b7dfa873a6f4.mp3
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JSON: https://stenobird.com/v1/public/podcasts/list-building-lifestyle-with-igor-kheifets-5717428/episodes/hit-send-or-hit-zero
Duration seconds: 452

## Resource

<!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->Your email doesn't need to be perfect, it just needs to be sent. In this episode, Igor breaks down why your opinion about your copy is completely irrelevant — and why the only thing that matters is the numbers. He explains how emotional attachment sabotages performance, why perfection is the enemy of profit, and how setting real deadlines forces you to execute. Because in email marketing, hitting send beats rewriting every single time.

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## Transcript

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