# The Trillion-Dollar Toxin: Navigating the New Regulations on PFAS

Page: https://stenobird.com/podcast/liquid-assets-6572676/the-trillion-dollar-toxin-navigating-the-new-regulations-on-pfas
Text version: https://stenobird.com/podcast/liquid-assets-6572676/the-trillion-dollar-toxin-navigating-the-new-regulations-on-pfas.md
Podcast: [Liquid Assets](https://stenobird.com/podcast/liquid-assets-6572676)
Published: 2025-11-25T05:13:36+00:00
Episode link: https://podcasters.spotify.com/pod/show/ravi-kurani/episodes/The-Trillion-Dollar-Toxin-Navigating-the-New-Regulations-on-PFAS-e3bec6m
Audio file: https://anchor.fm/s/dc2b3d10/podcast/play/111668886/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-25%2F413117933-44100-2-7d0f6992b99d5.mp3
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JSON: https://stenobird.com/v1/public/podcasts/liquid-assets-6572676/episodes/the-trillion-dollar-toxin-navigating-the-new-regulations-on-pfas
Duration seconds: 2209

## Resource

Is there a safe level of "forever chemicals" in your water? PFAS are everywhere: from the non-stick pans in your kitchen to the contact lenses in your eyes, and even 92% of strawberries. They are the "super chemistry" that modern society relies on, but they are also a toxic legacy that refuses to break down. In this episode, Ravi Kurani sits down with Henrik Hagemann , the potato farmer turned deep-tech entrepreneur who is solving this crisis at the molecular level. As the CEO and Co-founder of Puraffinity , Henrik is engineering smart materials that target and capture PFAS with sniper-like precision, preventing them from entering our waterways and bloodstreams. In this episode, we cover: The PFAS Reality Check: Why "forever chemicals" are found in everything from pesticides to waterproof jackets. Beyond Activated Carbon: How Puraffinity’s "Lego-like" material science outperforms traditional filtration by 7x. From Farm to Founder: Henrik’s journey from processing potatoes in Denmark to leading a Series A deep tech company in London. The Business of Water: Navigating the "Valley of Death" in hardware and selling to risk-averse industries. Diversity as a Superpower: Why international, diverse teams are statistically safer and more profitable in engineering. 🔗 Links & Resources: Learn more about Puraffinity: https://www.puraffinity.com/ Connect with Henrik on LinkedIn: https://www.linkedin.com/in/henrikhagemann/ Read the "Engine Plus" Report: https://raeng.org.uk/policy-and-resources/equity-diversity-and-inclusion-research-and-resources/edi-engine-benefits-of-equality-diversity-and-inclusion-in-engineering/ Liked this episode? Hit the "Follow" button so you never miss a drop.

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