# Episode 31: From Frustration to Strategy: Lighting Perception, Neocon, and What Comes Next

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Text version: https://stenobird.com/podcast/lighting-matters-6960087/episode-31-from-frustration-to-strategy-lighting-perception-neocon-and-what-comes-next.md
Podcast: [Lighting Matters](https://stenobird.com/podcast/lighting-matters-6960087)
Published: 2026-03-31T11:00:00+00:00
Episode link: https://lightingmatterspodcast.com/episodes/episode-31-from-frustration-to-strategy-lighting-perception
Audio file: https://episodes.castos.com/66889601ede0f5-02583431/2407785/c1e-m7zx5b4qzz5uo24w3-ww7dv1jpc4k0-2u2dyi.mp3
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JSON: https://stenobird.com/v1/public/podcasts/lighting-matters-6960087/episodes/episode-31-from-frustration-to-strategy-lighting-perception-neocon-and-what-comes-next
Duration seconds: 1438

## Resource

Structural engineers are licensed. Architects are licensed. Why isn't lighting?Hosts Avi Mor of Morlights and Lisa Reed of Reed Burkett Lighting Design go unscripted. It starts with a hotel ballroom running 20 footcandles at a dinner event, broken dimmers, and no one who knew how to operate them. From that comes a pointed question: why is proper lighting still treated as a luxury? The specification market sits at roughly 3–5% of total luminaires sold in the U.S. Lisa and Avi dig into licensure, the IES partnership with America by Design, and whether Neocon's Illuminated show can move that number. In This Episode: (00:00) Season preview and upcoming guest lineup (06:18) Hotel ballroom lighting failure and the luxury perception problem (12:04) Neocon's Illuminated show: lighting in front of 50,000 designers (17:41) When lighting work becomes how you see everything (21:03) KU Campanile project and plans for the season ahead Would you be interested in sponsoring our podcast? Reach out to us. Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes! About the show: Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design. Resources:IES (Illuminating Engineering Society): https://www.ies.org Neocon / Illuminated: https://www.neocon.com The Merchandise Mart, Chicago: https://www.themart.com IALD (International Association of Lighting Designers): https://www.iald.orgLighting Matters Podcast LinkedIn: https://www.linkedin.com/company/lighting-matters-podcast/Lighti…

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