# #484 Dr Nick Tiller - The Health and Wellness Lie Page: https://stenobird.com/podcast/lift-free-and-diet-hard-with-andrew-coates-60220/484-dr-nick-tiller-the-health-and-wellness-lie Text version: https://stenobird.com/podcast/lift-free-and-diet-hard-with-andrew-coates-60220/484-dr-nick-tiller-the-health-and-wellness-lie.md Podcast: [Lift Free And Diet Hard with Andrew Coates](https://stenobird.com/podcast/lift-free-and-diet-hard-with-andrew-coates-60220) Published: 2026-07-07T06:00:00+00:00 Episode link: https://podcasters.spotify.com/pod/show/liftfreediethard/episodes/484-Dr-Nick-Tiller---The-Health-and-Wellness-Lie-e3loil8 Audio file: https://anchor.fm/s/4acb2b0/podcast/play/122488936/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-7%2F427493933-44100-2-f6531065cb98d.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/lift-free-and-diet-hard-with-andrew-coates-60220/episodes/484-dr-nick-tiller-the-health-and-wellness-lie Duration seconds: 3404 ## Resource Dr Nick Tiller joins me to share a scathing critique of the health and wellness industry, including: Why the health and wellness industry isn’t your friend—it’s a trillion-dollar con Defining the wellness industry The most concerning wellness trends Why the wellness industry has become so massive The incentives for influencers and even credentialed "authorities" to grift on bogus wellness products Do well-intentioned people slide into misinformation, or are most wellness grifters motivated by money from the start? How much responsibility does the consumer bear? How can consumers become better equipped to protect themselves? Will we ever see meaningful regulatory change? How AI-generated content is exploding online to cash in on the wellness trend And much more Instagram: @nb.tiller CHAPTERS 01:06 The Wellness Industry Con 02:24 Defining Wellness Terms 04:55 Experts vs Influencers 07:32 Credentialed Grifters 10:00 Consensus vs Contrarians 11:25 The Playbook for Undermining Trust 14:16 Scientists vs Storytelling 17:43 The Sagan Effect and Public Outreach 21:31 Staying In Your Lane 25:07 TikTok Peptides Panic 30:54 Peptide Heart Risks 31:18 Regulation vs Personal Responsibility 33:33 Science Communication, AI, and Media Literacy 37:03 Why Platforms Won't Police Misinformation 39:36 Bad Faith Wellness Actors 42:52 The Influencer Economy Exposed 46:06 Deepfakes and Fake Physiques 50:46 Bodybuilding Pressure and Deaths 55:10 Curate Your Feed 56:09 Book Plug and Farewell SUPPORT THE SHOW If this episode helped you become a more skeptical consumer of health information, you can support the show by: Subscribing and checking out more episodes Sharing it on social media (tag me and I'll respond) Sending it to someone trying to separate evidence from wellness hype FOLLOW… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/lift-free-and-diet-hard-with-andrew-coates-60220/episodes/484-dr-nick-tiller-the-health-and-wellness-lie/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/lift-free-and-diet-hard-with-andrew-coates-60220/484-dr-nick-tiller-the-health-and-wellness-lie.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.