# The Real Time Race: Why Real Time Marketing Wins with Sightly’s Rob Trotter

Page: https://stenobird.com/podcast/life-in-digital-959824/the-real-time-race-why-real-time-marketing-wins-with-sightly-s-rob-trotter
Text version: https://stenobird.com/podcast/life-in-digital-959824/the-real-time-race-why-real-time-marketing-wins-with-sightly-s-rob-trotter.md
Podcast: [Life in Digital](https://stenobird.com/podcast/life-in-digital-959824)
Published: 2026-03-24T11:55:06+00:00
Episode link: https://podcasters.spotify.com/pod/show/lifeindigital/episodes/The-Real-Time-Race-Why-Real-Time-Marketing-Wins-with-Sightlys-Rob-Trotter-e3gt8f0
Audio file: https://anchor.fm/s/2a90b760/podcast/play/117399456/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-24%2F420661482-44100-2-ae4deb85ba595.mp3
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JSON: https://stenobird.com/v1/public/podcasts/life-in-digital-959824/episodes/the-real-time-race-why-real-time-marketing-wins-with-sightly-s-rob-trotter
Duration seconds: 1934

## Resource

In this episode of Life in Digital, host Ed Steer is joined by Rob Trotter, Managing Director, EMEA at Sightly to explore how real-time marketing is reshaping the digital advertising landscape. As Sightly launches in Europe, Rob shares an overview of the business, his career journey, and how the company is helping brands activate more dynamic, responsive campaigns. The conversation unpacks the concept of walled gardens, breaking down what they are and the role they play in today’s media. Rob and Ed dive into the risks and rewards of real-time marketing within these environments, and how this shift is challenging traditional planning and buying approaches. Looking ahead, they explore what’s next for this space, from evolving technology to the changing expectations of brands, and what marketers need to do to stay ahead. Tune in to discover how real-time marketing is changing the rules, and what it means for the future of digital advertising! Life in Digital is brought to you by Revving , the solution enabling flexible access to revenue and greater control over capital across the digital economy through their Transactional-Based Funding model. Find out more at revving.io

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## Transcript

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