# Supercharged Storytelling: Maximising Brand Lift with Nativo's Greg Friend

Page: https://stenobird.com/podcast/life-in-digital-959824/supercharged-storytelling-maximising-brand-lift-with-nativo-s-greg-friend
Text version: https://stenobird.com/podcast/life-in-digital-959824/supercharged-storytelling-maximising-brand-lift-with-nativo-s-greg-friend.md
Podcast: [Life in Digital](https://stenobird.com/podcast/life-in-digital-959824)
Published: 2025-04-15T12:56:08+00:00
Episode link: https://podcasters.spotify.com/pod/show/lifeindigital/episodes/Supercharged-Storytelling-Maximising-Brand-Lift-with-Nativos-Greg-Friend-e31ihd4
Audio file: https://anchor.fm/s/2a90b760/podcast/play/101319524/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-3-15%2F398435001-44100-2-af2213df9b844.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/life-in-digital-959824/episodes/supercharged-storytelling-maximising-brand-lift-with-nativo-s-greg-friend
Duration seconds: 1204

## Resource

In this episode of Life in Digital, host Daniel Bolter is joined by Greg Friend, VP of Content, Strategy and Insights at Nativo, for a candid conversation about the changing landscape of AdTech and the power of content in modern advertising. Greg walks us through his career journey and shares how Nativo is carving out a unique space in the industry by focusing on meaningful content experiences and smarter ways to measure success. From brand lift to ROI, Greg explains how brands can create more impact through strategy, storytelling, and innovation. He also offers honest advice for brands looking to cut through the noise and shares valuable tips for those just starting out in their careers. It’s an insightful and inspiring conversation about making advertising better — for brands, publishers, and audiences alike.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/life-in-digital-959824/episodes/supercharged-storytelling-maximising-brand-lift-with-nativo-s-greg-friend/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/life-in-digital-959824/supercharged-storytelling-maximising-brand-lift-with-nativo-s-greg-friend.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.