# Protocol Power: Inside Ad Context Protocol with Scope3’s Alexander Oakden

Page: https://stenobird.com/podcast/life-in-digital-959824/protocol-power-inside-ad-context-protocol-with-scope3-s-alexander-oakden
Text version: https://stenobird.com/podcast/life-in-digital-959824/protocol-power-inside-ad-context-protocol-with-scope3-s-alexander-oakden.md
Podcast: [Life in Digital](https://stenobird.com/podcast/life-in-digital-959824)
Published: 2026-03-10T13:00:45+00:00
Episode link: https://podcasters.spotify.com/pod/show/lifeindigital/episodes/Protocol-Power-Inside-Ad-Context-Protocol-with-Scope3s-Alexander-Oakden-e3g7ie8
Audio file: https://anchor.fm/s/2a90b760/podcast/play/116688776/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-10%2F419695838-44100-2-83d25c83b75fc.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/life-in-digital-959824/episodes/protocol-power-inside-ad-context-protocol-with-scope3-s-alexander-oakden
Duration seconds: 1719

## Resource

In this episode of Life in Digital, host Ed Steer is joined by Alexander Oakden, Director, UK & Northern Europe at Scope3, to unpack how AI, transparency, and open standards are reshaping digital advertising. Alexander shares how Scope3 has evolved over the past three years and explains the thinking behind the AdContext Protocol, what it is, why it matters, and how it helps buyers make smarter decisions while giving publishers more control over how their inventory is understood and valued. The conversation also explores what the rise of AI-driven buying means for the future of the ecosystem and where the biggest opportunities are emerging. If you want to stay up to date on the latest in programmatic and how AI unlocks a more efficient, transparent media landscape this is an episode you won’t want to miss!

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/life-in-digital-959824/episodes/protocol-power-inside-ad-context-protocol-with-scope3-s-alexander-oakden/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/life-in-digital-959824/protocol-power-inside-ad-context-protocol-with-scope3-s-alexander-oakden.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.