# Powerful Personalisation: James Taylor on Building AI-Driven Experiences

Page: https://stenobird.com/podcast/life-in-digital-959824/powerful-personalisation-james-taylor-on-building-ai-driven-experiences
Text version: https://stenobird.com/podcast/life-in-digital-959824/powerful-personalisation-james-taylor-on-building-ai-driven-experiences.md
Podcast: [Life in Digital](https://stenobird.com/podcast/life-in-digital-959824)
Published: 2025-09-25T09:58:11+00:00
Episode link: https://podcasters.spotify.com/pod/show/lifeindigital/episodes/Powerful-Personalisation-James-Taylor-on-Building-AI-Driven-Experiences-e38mjsf
Audio file: https://anchor.fm/s/2a90b760/podcast/play/108793167/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-8-25%2F408117780-44100-2-f2c29c6c799a5.mp3
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JSON: https://stenobird.com/v1/public/podcasts/life-in-digital-959824/episodes/powerful-personalisation-james-taylor-on-building-ai-driven-experiences
Duration seconds: 2240

## Resource

In this episode of Life in Digital, host Ed Steer sits down with James Taylor, Co-Founder and CEO of Particular Audience, to trace his journey from first-time founder to leading one of the most innovative personalisation platforms in adtech. James shares key lessons from building two companies, the evolution of AI-driven personalisation, and how data is transforming decision making in retail and commerce media. Together, they explore the rise of retail media, search, SEO, geo-targeting and agentic AI—and what these shifts mean for brands and consumers. At the heart of the conversation is James’s passion for creating personalised, data-driven experiences that enhance the way people discover and shop online. He also offers practical insights for anyone building or scaling a tech-driven business.

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## Transcript

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