# Optimising Outcomes: Search, Strategy & AI with Andy Crestodina

Page: https://stenobird.com/podcast/life-in-digital-959824/optimising-outcomes-search-strategy-ai-with-andy-crestodina
Text version: https://stenobird.com/podcast/life-in-digital-959824/optimising-outcomes-search-strategy-ai-with-andy-crestodina.md
Podcast: [Life in Digital](https://stenobird.com/podcast/life-in-digital-959824)
Published: 2025-06-05T13:17:18+00:00
Episode link: https://podcasters.spotify.com/pod/show/lifeindigital/episodes/Optimising-Outcomes-Search--Strategy--AI-with-Andy-Crestodina-e33rbaq
Audio file: https://anchor.fm/s/2a90b760/podcast/play/103705370/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-5%2F401629937-44100-2-985ba3258338b.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/life-in-digital-959824/episodes/optimising-outcomes-search-strategy-ai-with-andy-crestodina
Duration seconds: 1063

## Resource

In this episode of Life in Digital, host Matheus Maier sits down with special guest Andy Crestodina, co-founder and Chief Marketing Officer of Orbit Media, to explore how digital marketing has transformed over the past 25 years. Together, they unpack the evolution of search engines, the rise of AI in marketing, the impact of SERPs (Search Engine Results Pages), and what today’s marketers need to know about search traffic and website optimization to drive real revenue. Andy also shares valuable, actionable advice for those just starting out in the digital space—offering insights from decades of hands-on experience. Whether you're a seasoned marketer or a newcomer to the digital world, this episode is packed with practical strategies, industry trends, and timeless wisdom to help you thrive. #LifeInDigital #SEO #Marketing

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/life-in-digital-959824/episodes/optimising-outcomes-search-strategy-ai-with-andy-crestodina/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/life-in-digital-959824/optimising-outcomes-search-strategy-ai-with-andy-crestodina.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.