# Decarbonising Digital: AdTech's Greener Future with Michael Hanbury-Williams

Page: https://stenobird.com/podcast/life-in-digital-959824/decarbonising-digital-adtech-s-greener-future-with-michael-hanbury-williams
Text version: https://stenobird.com/podcast/life-in-digital-959824/decarbonising-digital-adtech-s-greener-future-with-michael-hanbury-williams.md
Podcast: [Life in Digital](https://stenobird.com/podcast/life-in-digital-959824)
Published: 2025-04-08T12:05:41+00:00
Episode link: https://podcasters.spotify.com/pod/show/lifeindigital/episodes/Decarbonising-Digital-AdTechs-Greener-Future-with-Michael-Hanbury-Williams-e318vj6
Audio file: https://anchor.fm/s/2a90b760/podcast/play/101006374/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-3-8%2F398034725-44100-2-2404d66612977.mp3
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JSON: https://stenobird.com/v1/public/podcasts/life-in-digital-959824/episodes/decarbonising-digital-adtech-s-greener-future-with-michael-hanbury-williams
Duration seconds: 2210

## Resource

In this episode of Life in Digital, host Marnie Senior sits down with Michael Hanbury Williams, UK Managing Director at Greenbids to discuss sustainability within the AdTech industry. Michael shares his journey into the role, what drew him to Greenbids, and how the company’s products help reduce the carbon footprint of digital advertising. The conversation explores how AI is being used to decarbonize digital ads, the evolving state of sustainability in the AdTech space, and the challenges still faced by the industry. Michael also discusses Greenbids’ future plans, including new markets and upcoming collaborations. Tune in for a deep dive into the intersection of technology and sustainability in the digital advertising world.

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## Transcript

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