# Curation Decoded: The Secret to Smarter Advertising with Fern Potter

Page: https://stenobird.com/podcast/life-in-digital-959824/curation-decoded-the-secret-to-smarter-advertising-with-fern-potter
Text version: https://stenobird.com/podcast/life-in-digital-959824/curation-decoded-the-secret-to-smarter-advertising-with-fern-potter.md
Podcast: [Life in Digital](https://stenobird.com/podcast/life-in-digital-959824)
Published: 2025-10-07T13:35:01+00:00
Episode link: https://podcasters.spotify.com/pod/show/lifeindigital/episodes/Curation-Decoded-The-Secret-to-Smarter-Advertising-with-Fern-Potter-e3974cs
Audio file: https://anchor.fm/s/2a90b760/podcast/play/109334364/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-9-7%2F408820225-44100-2-9d0c05a2a74dc.mp3
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JSON: https://stenobird.com/v1/public/podcasts/life-in-digital-959824/episodes/curation-decoded-the-secret-to-smarter-advertising-with-fern-potter
Duration seconds: 1787

## Resource

In this episode of Life in Digital, host Ryan Stewart is joined by Fern Potter, SVP Strategy & Partnerships at Multilocal, to explore the fast-moving world of AdTech and the role of curation in shaping its future. Fern shares insights into why curation has become central to its success, and gives insight into what curation really means for advertisers and publishers. Together, they dive into the biggest challenges in advertising today and how Multilocal’s technology is designed to solve them. Looking ahead into what brand’s and agencies should be doing and what’s next on the horizon for Multilocal over the coming year. Whether you’re an advertiser, publisher, or digital strategist, this episode will help keep your finger on the pulse of the rapidly changing world of AdTech.

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## Transcript

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