# Curated Connections: Smarter Media Moves with Lotame's Alison Harding

Page: https://stenobird.com/podcast/life-in-digital-959824/curated-connections-smarter-media-moves-with-lotame-s-alison-harding
Text version: https://stenobird.com/podcast/life-in-digital-959824/curated-connections-smarter-media-moves-with-lotame-s-alison-harding.md
Podcast: [Life in Digital](https://stenobird.com/podcast/life-in-digital-959824)
Published: 2025-05-27T13:05:50+00:00
Episode link: https://podcasters.spotify.com/pod/show/lifeindigital/episodes/Curated-Connections-Smarter-Media-Moves-with-Lotames-Alison-Harding-e33e3p1
Audio file: https://anchor.fm/s/2a90b760/podcast/play/103271649/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-4-27%2F401084364-44100-2-e012944a7b37a.mp3
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JSON: https://stenobird.com/v1/public/podcasts/life-in-digital-959824/episodes/curated-connections-smarter-media-moves-with-lotame-s-alison-harding
Duration seconds: 1096

## Resource

In this episode of Life in Digital, host Ryan Stewart sits down with Alison Harding, VP of Data Solutions at Lotame, to unpack one of digital advertising’s hottest topics: curation. With deep experience in data strategy and adtech, Alison shares her career journey and gives insight into Lotame’s evolving role in the programmatic space. They explore how the industry has shifted over the past year, why curation has become more than just a buzzword, and how it’s delivering real value to publishers, agencies, and brands alike. Alison also breaks down how curated solutions are helping advertisers reach audiences more effectively—while streamlining spend and improving outcomes. Plus, they discuss the future of curation, its impact on programmatic, and how adtech companies can stay consumer-focused in today’s cost-sensitive market. Whether you're in publishing, media buying, or data strategy, this episode is packed with insights on where digital advertising is heading next.

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## Transcript

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