# One Thing to Never Automate in Your Real Estate Business (If You Already Do This Change Now)

Page: https://stenobird.com/podcast/life-at-ten-tenths-6925311/one-thing-to-never-automate-in-your-real-estate-business-if-you-already-do-this-change-now
Text version: https://stenobird.com/podcast/life-at-ten-tenths-6925311/one-thing-to-never-automate-in-your-real-estate-business-if-you-already-do-this-change-now.md
Podcast: [Life at Ten Tenths](https://stenobird.com/podcast/life-at-ten-tenths-6925311)
Published: 2026-07-09T07:30:00+00:00
Episode link: https://life-at-ten-tenths.captivate.fm
Audio file: https://episodes.captivate.fm/episode/eb3ba908-dcda-4385-ba55-5c7b1a3547a9.mp3
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Duration seconds: 1665

## Resource

You've been told to build systems. You've been told to automate. You've been told the agents who scale are the ones who don't do everything manually. All of that is true. And there is one thing you should never, ever put on autopilot. And if you're doing it right now, you're not building your business. You're quietly wearing it down. In this conversation, we get into the one category of client touch that has to stay personal, no matter how big your database gets. This is about doing the right things in the right places. It comes down to automating the value delivery (reports, data, information the client can use) and leaving the emotional moments alone. Done right, your clients feel seen instead of processed, and the referral machine you've been trying to build actually starts to spin. Join us in the 11 Circle for weekly coaching with Matt and Garrett, additional resources, and full access to our online community. Join at https://tentenths.co Hosted by Matt Bonelli and Garrett Frey, TenTenths.co — #realestate #realtor #realestateagent #realestatecoaching #realestatebusiness #clientexperience #referrals #realestatesystems #realestatesuccess

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## Transcript

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