# Let's Talk PR & More Show #110: Bill Beutler, Beutler Ink, on Wikipedia

Page: https://stenobird.com/podcast/let-s-talk-pr-more-6453527/let-s-talk-pr-more-show-110-bill-beutler-beutler-ink-on-wikipedia
Text version: https://stenobird.com/podcast/let-s-talk-pr-more-6453527/let-s-talk-pr-more-show-110-bill-beutler-beutler-ink-on-wikipedia.md
Podcast: [Let’s Talk PR & More!](https://stenobird.com/podcast/let-s-talk-pr-more-6453527)
Published: 2026-03-02T14:00:00+00:00
Episode link: https://LetsTalkPRandMore.podbean.com/e/lets-talk-pr-more-show-110-bill-beutler-beutler-ink-on-wikipedia/
Audio file: https://mcdn.podbean.com/mf/web/77v68mxcj49a8vpv/LetsTalkPRandMore_Beutler6g1o8.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/let-s-talk-pr-more-6453527/episodes/let-s-talk-pr-more-show-110-bill-beutler-beutler-ink-on-wikipedia
Duration seconds: 1740

## Resource

Sherry Goldman's guest is Bill Beutler, president and founder of Beutler Ink. Sherry and Bill discuss Wikipedia, which is increasingly becoming a resource that AI is sourcing information from. Their conversation spans how Wikipedia works, the ethics of information on Wikipedia, why AI is sourcing information from this site, how to set up a Wikipedia page, and how to make a Wikipedia page more attractive to AI. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

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## Transcript

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