# HOW TO PICK THE RIGHT SALES LANE | Episode 2 with Meny Hoffman & Pinchus Shiff

Page: https://stenobird.com/podcast/let-s-talk-business-1176654/how-to-pick-the-right-sales-lane-episode-2-with-meny-hoffman-pinchus-shiff
Text version: https://stenobird.com/podcast/let-s-talk-business-1176654/how-to-pick-the-right-sales-lane-episode-2-with-meny-hoffman-pinchus-shiff.md
Podcast: [Let's Talk Business](https://stenobird.com/podcast/let-s-talk-business-1176654)
Published: 2026-02-08T17:10:00+00:00
Episode link: https://sites.libsyn.com/397022/how-to-pick-the-right-sales-lane-episode-2-with-meny-hoffman-pinchus-shiff
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/letstalkbusinesspod/My_project_16.m4a?dest-id=3264716
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JSON: https://stenobird.com/v1/public/podcasts/let-s-talk-business-1176654/episodes/how-to-pick-the-right-sales-lane-episode-2-with-meny-hoffman-pinchus-shiff
Duration seconds: 1857

## Resource

This episode of Let’s Talk Business is sponsored by Flow Digital and Pipedrive. Sales runs every business, and a proper CRM makes all the difference. Pipedrive is an easy-to-use CRM that helps teams stay organized, never miss follow-ups, and close more deals. Flow Digital, one of the top Pipedrive experts, helps businesses set it up the right way with smart automations and AI-powered workflows. 🎁 Special offer: Start a free Pipedrive trial and get a free 45-minute CRM setup consultation at https://flow.digital/ltb --- Why do great salespeople fail in the wrong company… and average ones win in the right one? In episode two of the Let’s Talk Business sales series, Meny Hoffman continues the conversation with Pinchus Shiff, co founder of Friday, going deeper into one of the most misunderstood parts of sales success: environment and industry. This episode isn’t about motivation or hustle. It’s about choosing the right place to sell, the right product to stand behind, and the right setup that lets salespeople actually win. They break down why passion for the product matters more than talent, how the wrong industry can drain even the best salesperson, and why company culture can quietly make or break performance. From construction to payroll, from enterprise deals to quick closes, this conversation gets brutally practical about how different personalities thrive in different sales environments. You’ll learn 👉 How to choose the right industry for your personality 👉 Why liking your product isn’t optional 👉 The difference between high ticket and volume sales and who each is for 👉 Why first time salespeople fail without the right environment 👉 How to tell if it’s you… or the company holding you back If you’re in sales, thinking about switching industries, or hiring salespeople a…

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