# HOW CLIENTS LEARN TO TRUST YOU | Episode 6 with Meny Hoffman & Pinchus Shiff Page: https://stenobird.com/podcast/let-s-talk-business-1176654/how-clients-learn-to-trust-you-episode-6-with-meny-hoffman-pinchus-shiff Text version: https://stenobird.com/podcast/let-s-talk-business-1176654/how-clients-learn-to-trust-you-episode-6-with-meny-hoffman-pinchus-shiff.md Podcast: [Let's Talk Business](https://stenobird.com/podcast/let-s-talk-business-1176654) Published: 2026-03-09T15:54:00+00:00 Episode link: https://sites.libsyn.com/397022/how-clients-learn-to-trust-you-episode-6-with-meny-hoffman-pinchus-shiff Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/letstalkbusinesspod/My_project_23_2.m4a?dest-id=3264716 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/let-s-talk-business-1176654/episodes/how-clients-learn-to-trust-you-episode-6-with-meny-hoffman-pinchus-shiff Duration seconds: 2689 ## Resource This episode of Let’s Talk Business is sponsored by Flow Digital and Pipedrive. Sales is the engine of every business, and without the right system in place, opportunities slip through the cracks. Pipedrive is a simple, powerful CRM that helps sales teams stay organized, track deals properly, and never miss a follow up. Flow Digital, one of the top Pipedrive experts, helps businesses implement it the right way — with smart automations, clean workflows, and reporting that gives real clarity. 🎁 Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb — In Episode 6 of the Let’s Talk Business sales series, Meny Hoffman and Pinchus Shiff talk about something that quietly determines how successful you’ll be in sales: your reputation. Not your company’s marketing. Your name. Why do some salespeople become the person everyone calls in their industry, while others are constantly chasing the next lead? In this episode they break down how trust actually builds over time, and why becoming “the guy” in your space can completely change how business comes your way. They talk about personal branding, social media, referrals, and whether a salesperson really needs to attach their identity to the product they sell. And just as important, they discuss what happens when momentum slows down and how to figure out whether the real problem is leads, strategy, or conversion. This episode is about understanding how clients start to trust you, and how that trust turns into consistent business. You’ll learn 👉 Why becoming known in your niche changes everything in sales 👉 Whether you actually need personal branding to succeed 👉 The difference between marketing yourself and marketing your company 👉 Why copying someone else… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/let-s-talk-business-1176654/episodes/how-clients-learn-to-trust-you-episode-6-with-meny-hoffman-pinchus-shiff/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/let-s-talk-business-1176654/how-clients-learn-to-trust-you-episode-6-with-meny-hoffman-pinchus-shiff.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.