# Is The Upper East Side The Best Shopping In New York?

Page: https://stenobird.com/podcast/let-s-get-dressed-245992/how-an-upper-east-side-boutique-is-redefining-the-retail-playbook
Text version: https://stenobird.com/podcast/let-s-get-dressed-245992/how-an-upper-east-side-boutique-is-redefining-the-retail-playbook.md
Podcast: [Let's Get Dressed](https://stenobird.com/podcast/let-s-get-dressed-245992)
Published: 2026-03-02T08:00:00+00:00
Episode link: https://shows.acast.com/lets-get-dressed/episodes/how-an-upper-east-side-boutique-is-redefining-the-retail-pla
Audio file: https://sphinx.acast.com/p/open/s/69702993675fd45d3a8c9d87/e/69a25e0fa9760df1fbc55ecc/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/let-s-get-dressed-245992/episodes/how-an-upper-east-side-boutique-is-redefining-the-retail-playbook
Duration seconds: 1945

## Resource

At 22-years-old, Madison Dowd bought Ludivine, a long-standing Upper East Side boutique, through BizBuySell.com. Instead of starting a brand from scratch, she stepped into an existing business with loyal customers, real inventory, a balance sheet, and an unwavering belief in the future of retail. This conversation gets into what it actually looks like to run a multi-brand fashion boutique today — from buying decisions and trade shows to navigating instinct versus data. We also talk about learning a customer and buying patterns, what makes the Upper East Side the most valuable retail landscape, and the brands flying off her shelves.  Timestamps: 01:30 — Buying Ludivine at 22: Why she chose to purchase instead of start from scratch 05:45 — Finding the business on BizBuySell and stepping into an existing P&L 10:00 — Learning before changing: understanding a legacy customer base 14:40 — The Upper East Side shopper: loyalty, psychology, and neighborhood dynamics 19:15 — Buying strategy: trade shows, inventory bets, and seasonal planning 23:50 — Instinct vs. data: when to trust your gut  28:00 — Social media’s role in a brick-and-mortar business 30:45 — What actually makes a multi-brand boutique sustainable today Shop Ludivine  https://boutiqueludivine.com/ Follow Madison on Instagram  https://www.instagram.com/madisondowd/ Follow Madison on TikTok  https://www.tiktok.com/@shopgirlmadison Let’s Get Dressed YouTube: https://www.youtube.com/@livvperez Instagram: https://www.instagram.com/letsgetdressedpod/ Newsletter: https://substack.com/@livvperez Liv Perez  Instagram: www.instagram.com/livvperez TikTok: www.tiktok.com/livv.perez ShopMy: https://shopmy.us/livvperez Hosted on Acast. See acast.com/privacy for more information.

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