# VV Season Luxury Streetwear Collapses | Leicester News

Page: https://stenobird.com/podcast/leicester-news-today-2-min-news-the-daily-news-now-7589499/vv-season-luxury-streetwear-collapses-leicester-news
Text version: https://stenobird.com/podcast/leicester-news-today-2-min-news-the-daily-news-now-7589499/vv-season-luxury-streetwear-collapses-leicester-news.md
Podcast: [Leicester News Today | 2 Min News | The Daily News Now!](https://stenobird.com/podcast/leicester-news-today-2-min-news-the-daily-news-now-7589499)
Published: 2026-09-08T12:36:24+00:00
Episode link: https://sources.thednn.ai/238bb13b45fc7fd8
Audio file: https://api.fastcast.ai/audio/428d58a9-d299-4bbd-9bd8-5a61903d9864.mp3
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Duration seconds: 80

## Resource

Luxury streetwear brand VV Season, which blew up with athletes and musicians since its 2020 launch, has officially shut down after a rocky ride. Despite early success and celebrity endorsements, the brand struggled to replicate its first drop’s momentum. Founder Jordan Banks pleaded for support in July, admitting missteps and launching a 70% sale to stay alive. This week, liquidators were appointed to wind down operations, ending the brand’s journey that once boasted over 17K social media followers. Listen in comfort: Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN: advertise@thednn.ai This is an automated, high-level news summary based on public reporting. Report issues to feedback@thednn.ai. View sources & latest updates: https://sources.thednn.ai/238bb13b45fc7fd8

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## Transcript

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