# 173. Jake Nelson Is Rewriting How Cattle Get Sold

Page: https://stenobird.com/podcast/leaders-of-the-west-6421738/173-jake-nelson-is-rewriting-how-cattle-get-sold
Text version: https://stenobird.com/podcast/leaders-of-the-west-6421738/173-jake-nelson-is-rewriting-how-cattle-get-sold.md
Podcast: [Leaders Of The West](https://stenobird.com/podcast/leaders-of-the-west-6421738)
Published: 2026-09-15T09:00:00+00:00
Episode link: https://ofthewest.co/blog
Audio file: https://episodes.captivate.fm/episode/f15077bf-cbd2-498c-aea6-433b727d87d0.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/leaders-of-the-west-6421738/episodes/173-jake-nelson-is-rewriting-how-cattle-get-sold
Duration seconds: 1926

## Resource

What happens when a rancher sees a hurdle in the cattle industry and decides to build the solution himself? This week, I'm joined by Jake Nelson, rancher, Army veteran, and founder of CattleQuest. Jake shares how his background in ranching, military service, and entrepreneurship led him to create a tool that brings cattle market data from multiple stockyards into one place, helping producers make more informed decisions about when and where to buy and sell their cattle. We talk about taking an idea from a conversation to an actual product, the challenge of introducing new technology into an industry that can be resistant to change, and why Jake chose to launch before everything was perfect. Jake also shares how his military experience shaped the way he approaches leadership, fear, and adversity, and why pushing through uncomfortable situations can leave you more capable on the other side. Be sure to subscribe/follow the show so you never miss an episode! Connect with Jake: Visit the CattleQuest website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Resources & Links: Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Mentioned in this episode: Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/leaders-of-the-west-6421738/episodes/173-jake-nelson-is-rewriting-how-cattle-get-sold/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/leaders-of-the-west-6421738/173-jake-nelson-is-rewriting-how-cattle-get-sold.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.