# 167. Ranch Management Technology Every Producer Should Know with Andrew Fraser of Halter

Page: https://stenobird.com/podcast/leaders-of-the-west-6421738/167-ranch-management-technology-every-producer-should-know-with-andrew-fraser-of-halter
Text version: https://stenobird.com/podcast/leaders-of-the-west-6421738/167-ranch-management-technology-every-producer-should-know-with-andrew-fraser-of-halter.md
Podcast: [Leaders Of The West](https://stenobird.com/podcast/leaders-of-the-west-6421738)
Published: 2026-08-04T09:00:00+00:00
Episode link: https://ofthewest.co/blog
Audio file: https://episodes.captivate.fm/episode/49cb4de5-e158-410e-83c5-8a27c42915bd.mp3
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Duration seconds: 2210

## Resource

This week, I'm joined by Andrew Fraser, President of Halter, one of the fastest-growing ag tech companies in the world. We dive into the story behind Halter, how virtual fencing has evolved from an ambitious idea into technology that's transforming cattle operations, and why building products alongside ranchers has been the key to their success. We also talk about labor shortages, succession planning, company culture, and why the future of agriculture depends on creating tools that give producers more time to focus on what matters most. Whether you're curious about ranch technology, looking for career opportunities in agriculture, or simply interested in how innovation is shaping the future of the West, this conversation is one you won't want to miss. Be sure to subscribe/follow the show so you never miss an episode! Connect with Halter: Visit their website Follow on Instagram @halterhq Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Resources & Links: Lonesome Dove by Larry McMurtry Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Mentioned in this episode: Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed

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