# Priya Shah

Page: https://stenobird.com/podcast/leaders-creating-rukus-7096630/priya-shah
Text version: https://stenobird.com/podcast/leaders-creating-rukus-7096630/priya-shah.md
Podcast: [Leaders Creating Rukus](https://stenobird.com/podcast/leaders-creating-rukus-7096630)
Published: 2025-10-20T02:45:09+00:00
Episode link: https://www.spreaker.com/episode/priya-shah--68174583
Audio file: https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/68174583/leaders_creating_rukus_eps_49_priya_shah.mp3
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JSON: https://stenobird.com/v1/public/podcasts/leaders-creating-rukus-7096630/episodes/priya-shah
Duration seconds: 2945

## Resource

What if success didn’t mean doing more—but doing it with meaning? This Sunday at 4 PM PST, tune in to Leaders Creating Rukus as Aashi Arora sits down with Priya Shah—communications strategist, founder, and CEO of ShahSquared® Consulting—for an inspiring conversation on redefining success, storytelling, and self-leadership.With over 15 years of experience leading global communications for enterprises, startups, and mission-driven organizations, Priya has built her career helping others find their voice—and use it with impact. At Clarivate, she created the ShahSquared Communications Model™, blending data-driven insight with powerful storytelling to elevate brand credibility and executive thought leadership.But her journey wasn’t linear. From growing up in small-town Iowa to launching her own fractional communications firm, Priya’s path has been one of curiosity, reinvention, and balance. In this episode, she opens up about: 🔸 How she went from food publicist to B2B communications strategist 🔸 The importance of building your personal brand—no matter your title 🔸 And the life-changing conversation with her father that redefined her view of success and work-life balance 💬 “You can shape entrepreneurship to fit your life—it doesn’t have to consume it. Success is about how you define it.”

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## Transcript

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