# Lead with the Problem, Not Your Company Bio

Page: https://stenobird.com/podcast/lead-with-confidence-7097752/lead-with-the-problem-not-your-company-bio
Text version: https://stenobird.com/podcast/lead-with-confidence-7097752/lead-with-the-problem-not-your-company-bio.md
Podcast: [Lead with Confidence](https://stenobird.com/podcast/lead-with-confidence-7097752)
Published: 2026-06-10T05:00:00+00:00
Episode link: https://www.buzzsprout.com/2620780/episodes/19299915-lead-with-the-problem-not-your-company-bio.mp3
Audio file: https://www.buzzsprout.com/2620780/episodes/19299915-lead-with-the-problem-not-your-company-bio.mp3
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JSON: https://stenobird.com/v1/public/podcasts/lead-with-confidence-7097752/episodes/lead-with-the-problem-not-your-company-bio
Duration seconds: 456

## Resource

Send us Fan Mail Nobody cares that you were founded in 2018 with offices in three states. They care about the problem you solve. Most presentations lose the room in the first two minutes by leading with features instead of pain points. Here's how to hook them from word one.

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## Transcript

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