# Monetize Your Leadership (Thinkific CEO & Founder Greg Smith)

Page: https://stenobird.com/podcast/lead-the-team-top-2-of-podcasts-1064768/monetize-your-leadership-thinkific-ceo-founder-greg-smith
Text version: https://stenobird.com/podcast/lead-the-team-top-2-of-podcasts-1064768/monetize-your-leadership-thinkific-ceo-founder-greg-smith.md
Podcast: [Lead the Team (Top 2% of Podcasts)](https://stenobird.com/podcast/lead-the-team-top-2-of-podcasts-1064768)
Published: 2026-02-08T16:00:00+00:00
Episode link: http://www.benfanning.com/theceosessions/monetize-leadership-thinkific-ceo-founder-greg-smith
Audio file: https://episodes.captivate.fm/episode/8ab1bc6a-a22e-4eb4-b6cc-488a12fa9674.mp3
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Duration seconds: 2386

## Resource

Missed Opportunity. Greg Smith, Founder of Thinkific, shared with me how most leaders are sitting on their most undervalued asset: their own expertise. And I’ve been guilty of this too. For years, I thought growth meant building something new (a new product, new offering, new initiative). BUT some of the biggest growth I’ve seen (in my own business and with companies I work with) came from teaching what they already knew. Not as marketing. Not as training. As a product. When leaders and their organizations share their thinking clearly and consistently, something powerful happens: Trust grows faster. A new sales channel opens. Revenue flows. Education and training used to be a COST CENTER. Now it’s becoming the new GROWTH CHANNEL. And truly, it makes sense because customers don’t just want vendors anymore. They want guides. Why are leaders still hesitant to monetize what they already know? ----- Connect with the Host, #1 bestselling author Ben Fanning Speaking and Training inquires Subscribe to my Youtube channel LinkedIn Instagram Twitter

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## Transcript

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