# 62. Modernizing the Way We Communicate About Road Closures (Especially During Emergencies), with Scott Oppman from ArcGIS

Page: https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/62-modernizing-the-way-we-communicate-about-road-closures-especially-during-emergencies-with-scott-oppman-from-arcgis
Text version: https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/62-modernizing-the-way-we-communicate-about-road-closures-especially-during-emergencies-with-scott-oppman-from-arcgis.md
Podcast: [Lead Balloon - Marketing, Public Relations and Strategic Communications Stories](https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456)
Published: 2025-08-20T10:07:00+00:00
Episode link: https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM8136538849.mp3?updated=1755635021
Audio file: https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM8136538849.mp3?updated=1755635021
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/62-modernizing-the-way-we-communicate-about-road-closures-especially-during-emergencies-with-scott-oppman-from-arcgis
Duration seconds: 1718

## Resource

Most people get travel information about road closures from Google Maps, Apple Maps or a similar smartphone-based application. But when a road is closed, most transportation agencies put out a press release. And this disconnect is not only annoying—it can be a public safety hazard. So after the recent catastrophic flooding in his Southeast Wisconsin community, Dusty wants to start a conversation about how public officials can modernize the way they communicate about road closures in 2025. Because, in order to maximize the impact of potentially life-saving information, municipalities and departments of transportation need to take their message to the channels that the public actually uses. In this episode, we speak with Scott Oppmann, ArcGIS Solutions Director at Esri. Esri's ArcGIS is the leading mapping and spatial analytics software in its field, allowing organizations to leverage location-based digital insights across a wide variety of fields. And Esri’s Community Maps Program and Road Closures solution helps local governments get time-sensitive travel information out to the apps that people actually use when they travel. We'll discuss the imperative for pushing live travel updates to maps apps, different methods for doing so, and why it's important to have a plan in place BEFORE an emergency strikes. Learn more about Esri's Community Maps Program and Road Closures Solution. Contribute to contentpartners.maps.google.com Support Wisconsin Flood victims: feedingamericawi.org Learn more about your ad choices. Visit megaphone.fm/adchoices

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/62-modernizing-the-way-we-communicate-about-road-closures-especially-during-emergencies-with-scott-oppman-from-arcgis/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/62-modernizing-the-way-we-communicate-about-road-closures-especially-during-emergencies-with-scott-oppman-from-arcgis.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.