# LawNext on Location: Lunch with Alex Su of Latitude Legal In Alameda, Calif.

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Text version: https://stenobird.com/podcast/lawnext-885863/lawnext-on-location-lunch-with-alex-su-of-latitude-legal-in-alameda-calif.md
Podcast: [LawNext](https://stenobird.com/podcast/lawnext-885863)
Published: 2026-02-18T12:56:00+00:00
Episode link: https://lawnext.libsyn.com/lawnext-on-location-lunch-with-alex-su-of-latitude-legal-in-alameda-calif
Audio file: https://adbarker.com/stream/4hPoUgPdWvr4noxAZr5ufhBF/traffic.libsyn.com/secure/lawnext/LN_-_Ep_316_-_20260218_Alex_Su.mp3?dest-id=749859
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Duration seconds: 2652

## Resource

This episode is recorded live, and is best enjoyed on YouTube. Watch the episode here . While Bob is visiting San Francisco for two weeks, he is sitting down for conversations with legal tech innovators and entrepreneurs "in their natural habitats" – places in the Bay Area they consider special. Today, in the first in this series, Bob sits down for lunch with Alex Su , chief revenue officer at Latitude Legal , over Thai iced tea and tofu dishes at Phnom Penh House, a Cambodian restaurant in Alameda that Alex considers something of a personal institution, frequenting it for both family meals and business meetings. Alex's career path is anything but linear. He started as an associate at Sullivan & Cromwell in New York, clerked for a federal judge in Chicago, then drifted through a plaintiff's firm, a brief solo practice, and ultimately a leap of faith into legal tech sales – joining e-discovery company Logikcull in 2016. From there, he moved to Everlaw, then to Ironclad, where he served as head of community development, building a reputation that spread well beyond any job title. That reputation was shaped in large part by TikTok, where Alex's comedic, self-effacing videos skewering law firm culture – partners, associates, privilege logs and the absurdities of BigLaw – earned him more than 100,000 followers , got shared inside Ironclad's internal Slack, and ultimately helped land him his next job. It's a story of accidental virality and deliberate reinvention that mirrors the broader shifts he sees in the legal profession. Now at Latitude Legal, an ALSP providing on-demand legal talent to law firms and corporate legal departments, Alex represents a kind of poetic symmetry: a lawyer known for championing "alternative careers" working at an "alternative legal services prov…

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