# Building Luxury Mum Guide | How Federika Turned Motherhood Into a Movement

Page: https://stenobird.com/podcast/ladies-who-launch-7146914/building-luxury-mum-guide-how-federika-turned-motherhood-into-a-movement
Text version: https://stenobird.com/podcast/ladies-who-launch-7146914/building-luxury-mum-guide-how-federika-turned-motherhood-into-a-movement.md
Podcast: [Ladies Who Launch](https://stenobird.com/podcast/ladies-who-launch-7146914)
Published: 2026-05-24T06:00:00+00:00
Episode link: https://weareladieswholaunch.com
Audio file: https://sphinx.acast.com/p/open/s/6762dca9d9cd65ec1eb4ee70/e/6a11ad6342bb55037b8ecef5/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ladies-who-launch-7146914/episodes/building-luxury-mum-guide-how-federika-turned-motherhood-into-a-movement
Duration seconds: 2319

## Resource

In this weeks episode of Ladies Who Launch, Frederika, founder of the Luxury Mum Guide, joins us to unpack the motherhood identity shift that no one prepares you for and how she turned that gap in support into the ultimate family travel guide for luxury-minded mums.  From navigating who you are before and after kids, to curating the world's best family-friendly experiences, this is the blueprint for building a community born from lived experience. In this episode, we cover: Why Federika built the Luxury Mum Guide from scratch The support system mums actually need Who you are before kids vs. the woman you become after Curating the world's best family-friendly experiences for luxury-minded mums Where Federika is taking the Luxury Mum Guide next Why maternity fashion is broken and what needs to change We Are Ladies Who Launch!  CHAPTERS 00:00 Sunday Launch Intro 00:57 Using Motherhood To Fuel Ambition 02:29 Why The Mum Guide Was Needed 06:03 Identity Shift and Work 16:22 From Social Posts to Events 19:31 Family-Friendly Venues In London 21:11 Journey of the Luxury Mum Event Breakthrough 24:01 Scaling Events and Brands 28:03 Dream Collabs and Future Plans 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW FEDERIKA Instagram: https://www.instagram.com/luxurymumguide_/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

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