# Historians Discover Mystery Behind Central Valley 7UP Signs

Page: https://stenobird.com/podcast/kqed-s-the-california-report-45411/historians-discover-mystery-behind-central-valley-7up-signs
Text version: https://stenobird.com/podcast/kqed-s-the-california-report-45411/historians-discover-mystery-behind-central-valley-7up-signs.md
Podcast: [KQED's The California Report](https://stenobird.com/podcast/kqed-s-the-california-report-45411)
Published: 2026-09-23T14:14:00+00:00
Episode link: https://next.kqed.org/news/12101105
Audio file: https://www.podtrac.com/pts/redirect.mp3/traffic.megaphone.fm/KQINC1410741719.mp3
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JSON: https://stenobird.com/v1/public/podcasts/kqed-s-the-california-report-45411/episodes/historians-discover-mystery-behind-central-valley-7up-signs
Duration seconds: 566

## Resource

7UP is one of the most recognizable drinks in the world. But what’s less known is a connection in the San Joaquin Valley that began almost a century ago. Billboards and signs of the once flourishing Valley industry have enticed historians for years. Reporter: Rachel Livinal, KVPR The governor has signed legislation that strengthens protections for abused children. Reporter: Elly Yu, LAist Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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