# Lloyd Vogel Returns! Garage Grown Gear CEO & KORE Summit Keynote Speaker

Page: https://stenobird.com/podcast/kore-outdoors-podcast-6858812/lloyd-vogel-returns-garage-grown-gear-ceo-kore-summit-keynote-speaker
Text version: https://stenobird.com/podcast/kore-outdoors-podcast-6858812/lloyd-vogel-returns-garage-grown-gear-ceo-kore-summit-keynote-speaker.md
Podcast: [KORE Outdoors Podcast](https://stenobird.com/podcast/kore-outdoors-podcast-6858812)
Published: 2025-07-22T22:44:48+00:00
Episode link: https://koreoutdoors.org/podcast
Audio file: https://media.transistor.fm/53cb77d5/d5892622.mp3
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JSON: https://stenobird.com/v1/public/podcasts/kore-outdoors-podcast-6858812/episodes/lloyd-vogel-returns-garage-grown-gear-ceo-kore-summit-keynote-speaker
Duration seconds: 3228

## Resource

Lloyd Vogel, CEO of Garage Grown Gear and keynote speaker at the upcoming KORE Summit, returns to the podcast for a timely conversation about leading a growing business, why ultralight backpacking has become backpacking and the future of independent outdoor retail. Episode Highlights: The personal evolution from doing everything to leading everything — how Lloyd shifted from solopreneur to CEO. Garage Grown Gear’s framework for saying “no” to good ideas to make room for great ones. Why ultralight backpacking isn’t a niche anymore—it’s becoming the new norm in outdoor retail. The importance of staying deeply connected to your brand’s purpose and resisting horizontal sprawl. How independent retailers can win by creating spaces of discovery, not sameness. Links: Connect with Lloyd on LinkedIn Connect with Christian on LinkedIn Garage Grown Gear Adotec Gear (bear bags) Derek Sivers - "Hell Yeah or No" Norda Run Huckberry Nathan Barry - Skyscrapers vs. Strip Malls Nemo Hornet Black Diamond Deploy Down Hoody 0.5 Justin Outdoors YouTube channel For more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/ The KORE Outdoors Podcast is supported by the Province of British Columbia.

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## Transcript

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