# Kelli Jones of Noso Patches: Patching Up the Outdoor Industry Page: https://stenobird.com/podcast/kore-outdoors-podcast-6858812/kelli-jones-of-noso-patches-patching-up-the-outdoor-industry Text version: https://stenobird.com/podcast/kore-outdoors-podcast-6858812/kelli-jones-of-noso-patches-patching-up-the-outdoor-industry.md Podcast: [KORE Outdoors Podcast](https://stenobird.com/podcast/kore-outdoors-podcast-6858812) Published: 2025-04-03T11:00:00+00:00 Episode link: https://koreoutdoors.org/podcast/ Audio file: https://media.transistor.fm/0e541627/aa11897f.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/kore-outdoors-podcast-6858812/episodes/kelli-jones-of-noso-patches-patching-up-the-outdoor-industry Duration seconds: 3967 ## Resource The one and only Kelli Jones joins host Christian Rawles to talk about how she's grown Noso Patches from creating a patch to repair her beloved puffy jacket to a thriving business on a mission to keep outdoor apparel out of the landfill. Kelli has been instrumental in creating the Title 9 Pitch Fest and has worked hard to support and advocate for other female founders in the outdoor industry. This conversation covers how Kelli puts the 'show' in trade show, how she decided to go all-in on Noso, growing a business in a mountain town like Jackson & the work Noso is doing to keep outdoor apparel going for longer. Show Notes: Learn more about KORE Outdoors Noso Patches website Noso Patches on Instagram GoggleSoc Traction book & the EOS System Rocky the Rocket Connect with Kelli on LinkedIn Connect with Christian on LinkedIn The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/kore-outdoors-podcast-6858812/episodes/kelli-jones-of-noso-patches-patching-up-the-outdoor-industry/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/kore-outdoors-podcast-6858812/kelli-jones-of-noso-patches-patching-up-the-outdoor-industry.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.