# Building a brand for the Renaissance athlete with Mattie and Matt Sims of Courier Socks

Page: https://stenobird.com/podcast/kore-outdoors-podcast-6858812/building-a-brand-for-the-renaissance-athlete-with-mattie-and-matt-sims-of-courier-socks
Text version: https://stenobird.com/podcast/kore-outdoors-podcast-6858812/building-a-brand-for-the-renaissance-athlete-with-mattie-and-matt-sims-of-courier-socks.md
Podcast: [KORE Outdoors Podcast](https://stenobird.com/podcast/kore-outdoors-podcast-6858812)
Published: 2026-04-22T13:00:00+00:00
Episode link: https://koreoutdoors.org/podcast/
Audio file: https://media.transistor.fm/b55c3765/3a13183f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/kore-outdoors-podcast-6858812/episodes/building-a-brand-for-the-renaissance-athlete-with-mattie-and-matt-sims-of-courier-socks
Duration seconds: 4420

## Resource

Matt and Mattie Sims are the co-founders of Courier Socks, a performance sock brand built for the Renaissance athlete — the person who isn't limited to just one sport. In this episode, we get into how a snapped achilles and a $10 sock sparked a product thesis, how five co-founders from world-class brands assembled into something that felt inevitable, and what it really looks like to build a bootstrapped brand without quitting your day job, without outside funding, and with a toddler in the mix. Topics covered: Building with five co-founders — why more wasn't messier, it was essential The Renaissance athlete — Courier's positioning and who they're actually building for The sock category opportunity — why performance socks have been left behind relative to footwear Bootstrapped growth and marketing — what's worked, what hasn't, and the myth of the breakthrough moment Lessons from Lululemon — what they carried out and what they left behind Links: Get 15% off your Courier Socks order by using this link . Or use code KORE15 at checkout Courier's website Courier on Instagram BDBC Public Relations The Running Event / Switchback tradeshow Tiny Experiments - book by Anne-Laure Le Cunff For more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/ The KORE Outdoors Podcast is supported by the Province of British Columbia.

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## Transcript

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