# Making It More True

Page: https://stenobird.com/podcast/known-for-a-show-by-dreamboat-7859339/making-it-more-true
Text version: https://stenobird.com/podcast/known-for-a-show-by-dreamboat-7859339/making-it-more-true.md
Podcast: [Known For: A show by Dreamboat](https://stenobird.com/podcast/known-for-a-show-by-dreamboat-7859339)
Published: 2026-06-11T09:00:00+00:00
Episode link: https://traffic.megaphone.fm/CAC8228035016.mp3
Audio file: https://traffic.megaphone.fm/CAC8228035016.mp3
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JSON: https://stenobird.com/v1/public/podcasts/known-for-a-show-by-dreamboat-7859339/episodes/making-it-more-true
Duration seconds: 735

## Resource

“We need more leads” often points to the wrong problem. Erin explains what to focus on instead. Most new client conversations Erin has start the same way: we need more leads. Her argument is that it’s usually pointing at the wrong problem. What is in your pipeline today reflects decisions made six to eighteen months ago. If you don’t love what’s coming up, the work is getting intentional about what you’re planting now. [00:01:17] “The harvest you’re looking for today actually reflects what you put in the ground last season.” The reframe Erin offers is something she calls “making it more true.” Most established consultants already have a pattern in their best work: a type of client and a type of problem where everything clicks. The work is to name that pattern and commit to it publicly. That usually means a decision. Turning the volume down on something: not off, but down. The learning design firm she describes stopped leading with lower-cost, one-off projects. Not because those were bad work, but because they were pulling attention away from where the firm wanted to grow. That one call clarified the direction inside the firm and out. [00:07:11] “Every yes to the old thing is a quiet not yet to that new thing.”

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## Transcript

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