# Is It Ever Appropriate To Engage Clients With Fear Of Adverse Outcomes To Persuade Them To Action?: Kitces & Carl Ep 194

Page: https://stenobird.com/podcast/kitces-and-carl-real-talk-for-real-financial-advisors-87553/is-it-ever-appropriate-to-engage-clients-with-fear-of-adverse-outcomes-to-persuade-them-to-action-kitces-carl-ep-194
Text version: https://stenobird.com/podcast/kitces-and-carl-real-talk-for-real-financial-advisors-87553/is-it-ever-appropriate-to-engage-clients-with-fear-of-adverse-outcomes-to-persuade-them-to-action-kitces-carl-ep-194.md
Podcast: [Kitces and Carl - Real Talk for Real Financial Advisors](https://stenobird.com/podcast/kitces-and-carl-real-talk-for-real-financial-advisors-87553)
Published: 2026-07-09T10:00:00+00:00
Episode link: https://kitcesandcarl.libsyn.com/is-it-ever-appropriate-to-engage-clients-with-fear-of-adverse-outcomes-to-persuade-them-to-action-kitces-carl-ep-194
Audio file: https://traffic.libsyn.com/secure/kitcesandcarl/KCP194.mp3?dest-id=1362281
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Duration seconds: 2331

## Resource

In the 194th episode of Kitces and Carl , Michael Kitces and client communication expert Carl Richards discuss the ongoing debate surrounding fear-based marketing tactics. For full show notes, see kitces.com and thesocietyofadvice.com .

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## Transcript

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