# The Grit to Scale: Venture Capital Secrets and Unstoppable Brand Growth

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Text version: https://stenobird.com/podcast/kgci-real-estate-on-air-6799065/the-grit-to-scale-venture-capital-secrets-and-unstoppable-brand-growth.md
Podcast: [KGCI: Real Estate on Air](https://stenobird.com/podcast/kgci-real-estate-on-air-6799065)
Published: 2026-06-10T21:00:00+00:00
Episode link: https://realestateonair.transistor.fm/episodes/the-grit-to-scale-venture-capital-secrets-and-unstoppable-brand-growth
Audio file: https://media.transistor.fm/1bb91c9c/890cefc3.mp3
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Duration seconds: 1839

## Resource

Summary: In this episode, Dan Rochon interviews Chris Van Dusen, a venture capital powerhouse and former entrepreneur who has successfully scaled and exited multiple brands in the CBD, spirits, and beauty industries. Van Dusen breaks down the strategic importance of conversion rate optimization, deeply understanding the "why" behind customer behavior, and the "art and science" of venture capital investing. He also shares how the discipline of Brazilian Jiu-Jitsu builds the grit and "decision velocity" necessary to navigate the high-stakes storms of entrepreneurship.

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## Transcript

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