# The CEO Playbook: Scaling From 12 to 80+ Agents Through Purposeful Growth

Page: https://stenobird.com/podcast/kgci-real-estate-on-air-6799065/the-ceo-playbook-scaling-from-12-to-80-agents-through-purposeful-growth
Text version: https://stenobird.com/podcast/kgci-real-estate-on-air-6799065/the-ceo-playbook-scaling-from-12-to-80-agents-through-purposeful-growth.md
Podcast: [KGCI: Real Estate on Air](https://stenobird.com/podcast/kgci-real-estate-on-air-6799065)
Published: 2026-06-25T19:00:00+00:00
Episode link: https://realestateonair.transistor.fm/episodes/the-ceo-playbook-scaling-from-12-to-80-agents-through-purposeful-growth
Audio file: https://media.transistor.fm/ffaa98d5/1e119117.mp3
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JSON: https://stenobird.com/v1/public/podcasts/kgci-real-estate-on-air-6799065/episodes/the-ceo-playbook-scaling-from-12-to-80-agents-through-purposeful-growth
Duration seconds: 2786

## Resource

Summary: In this episode, host John Kitchens interviews Brett Sikora on the transition from accidental growth to intentional scaling. Sikora details how his team doubled down during market shifts, growing from a small group to over 80 agents by identifying specific "avatars" and implementing a strict 10% conversion rate for recruiting. Agents and team leaders will learn the importance of protecting culture, understanding true profitability versus "messy" team growth, and why 1-on-1 coaching is the most effective lever for increasing per-agent productivity.

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## Transcript

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