# Premium Positioning: The Formula to Sell Your Expertise at Higher Prices

Page: https://stenobird.com/podcast/kgci-real-estate-on-air-6799065/premium-positioning-the-formula-to-sell-your-expertise-at-higher-prices
Text version: https://stenobird.com/podcast/kgci-real-estate-on-air-6799065/premium-positioning-the-formula-to-sell-your-expertise-at-higher-prices.md
Podcast: [KGCI: Real Estate on Air](https://stenobird.com/podcast/kgci-real-estate-on-air-6799065)
Published: 2026-06-17T17:30:00+00:00
Episode link: https://realestateonair.transistor.fm/episodes/premium-positioning-the-formula-to-sell-your-expertise-at-higher-prices
Audio file: https://media.transistor.fm/815b9c02/64ab3625.mp3
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Duration seconds: 1842

## Resource

Summary: In this episode, Dr. Yaniv Zaid provides a masterclass on how real estate professionals can move away from being viewed as "commodities" and instead position themselves as high-value experts. He details a specific formula for building authority and trust through strategic communication and public speaking. Agents will learn how to articulate their unique value proposition so clearly that they can command premium commission rates even in competitive markets. The discussion is highly tactical, focusing on how to frame your "story" and knowledge to win listings without competing solely on price.

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## Transcript

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