# Podcasting for Real Estate: Building Influence Through Intimacy and Community

Page: https://stenobird.com/podcast/kgci-real-estate-on-air-6799065/podcasting-for-real-estate-building-influence-through-intimacy-and-community
Text version: https://stenobird.com/podcast/kgci-real-estate-on-air-6799065/podcasting-for-real-estate-building-influence-through-intimacy-and-community.md
Podcast: [KGCI: Real Estate on Air](https://stenobird.com/podcast/kgci-real-estate-on-air-6799065)
Published: 2026-05-08T17:00:00+00:00
Episode link: https://realestateonair.transistor.fm/episodes/podcasting-for-real-estate-building-influence-through-intimacy-and-community
Audio file: https://media.transistor.fm/adee7cd3/81c0a2b4.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/kgci-real-estate-on-air-6799065/episodes/podcasting-for-real-estate-building-influence-through-intimacy-and-community
Duration seconds: 1946

## Resource

Summary: Kevin Kauffman interviews his podcast producer, Sarah Heater, about the unique power of podcasting to build a "know, like, and trust" factor in real estate. Sarah explains that audio creates a simulation of a one-on-one conversation, placing the host in the top 0.1% of people a listener hears from weekly. Agents will learn three keys to podcast success: identifying a niche audience, setting clear goals for that audience, and defining personal business outcomes to avoid the "content treadmill" and ensure long-term ROI.

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## Transcript

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