# From YouTube Lead to 12-Day Close: A Real Estate Listing Case Study

Page: https://stenobird.com/podcast/kgci-real-estate-on-air-6799065/from-youtube-lead-to-12-day-close-a-real-estate-listing-case-study
Text version: https://stenobird.com/podcast/kgci-real-estate-on-air-6799065/from-youtube-lead-to-12-day-close-a-real-estate-listing-case-study.md
Podcast: [KGCI: Real Estate on Air](https://stenobird.com/podcast/kgci-real-estate-on-air-6799065)
Published: 2026-09-11T19:00:00+00:00
Episode link: https://realestateonair.transistor.fm/episodes/from-youtube-lead-to-12-day-close-a-real-estate-listing-case-study
Audio file: https://media.transistor.fm/115ad089/67c896c1.mp3
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Duration seconds: 2833

## Resource

Summary: Hosts Shelby Johnson and Allie Garside break down a real estate case study demonstrating how an inbound YouTube lead converted into a seamless 12-day transaction. Shelby details her end-to-end listing framework, covering pre-appointment expectation setting, strategic pricing models, multi-channel coming-soon marketing, and managing competitive multiple-offer scenarios. Agents will discover practical tactics for positioning listings to generate intense buyer competition while negotiating optimal seller terms, including waived contingencies and free post-closing occupancy periods.

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## Transcript

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