# SHIFT BREAK! It's Got To Hurt If It's To Heal! : The Pins and Needles of Positive Change

Page: https://stenobird.com/podcast/keys-to-the-shop-equipping-coffee-shop-leaders-1053408/shift-break-it-s-got-to-hurt-if-it-s-to-heal-the-pins-and-needles-of-positive-change
Text version: https://stenobird.com/podcast/keys-to-the-shop-equipping-coffee-shop-leaders-1053408/shift-break-it-s-got-to-hurt-if-it-s-to-heal-the-pins-and-needles-of-positive-change.md
Podcast: [Keys To The Shop : Equipping Coffee Shop Leaders](https://stenobird.com/podcast/keys-to-the-shop-equipping-coffee-shop-leaders-1053408)
Published: 2026-09-10T15:33:36+00:00
Episode link: https://keystotheshop.libsyn.com/shift-break-its-got-to-hurt-if-its-to-heal-the-pins-and-needles-of-positive-change
Audio file: https://traffic.libsyn.com/secure/keystotheshop/SB_pins_and_needles.mp3?dest-id=412105
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JSON: https://stenobird.com/v1/public/podcasts/keys-to-the-shop-equipping-coffee-shop-leaders-1053408/episodes/shift-break-it-s-got-to-hurt-if-it-s-to-heal-the-pins-and-needles-of-positive-change
Duration seconds: 552

## Resource

All too often we are likely to stick with the comfortable and known dysfunction or the habitual neglect of important areas of our business, than to take the uncomfortable but needed step of fixing and bringing life into those areas. In fact, I believe avoidance of taking action on those areas in need of attention is the first step in business failure. Today on Shift Break we will be talking about embracing the pain associated with bringing attention, resource, and life back into areas that have been cut off and neglected and why doing so is in your coffee shop's best interest. (Episode title credit to Urgl. IYKYK) KEY HOLDER COACHING GROUPS APPLY TO THE 2026 KHCG COHORT! For cafe owners, the way you and your coffee shop grow is determined by how you are supported and nourished by community. The trouble is most owners are isolated, stressed, and are in desperate need of a type of community that is not just generally related to business but is made up entirely of other coffee shop owners who know exactly where you are coming from. That is what Key Holder Coaching Groups are all about. A small group of invested coffee shop owners who are dedicated to encouragement, accountability, insights, and helping each other grow. Our groups are limited 6-7 experienced cafe owners and we meet 12 times over 6 months in our Zoom sessions where we focus on member led topics that are actually relevant to the real life of a cafe owner. Each member received 2 hours of one-on-one coaching through this time and has access to our Circle community where they can keep the connection and conversation going between our calls. I would love to talk with you about how this unique group can make a difference in your life. Look below for a few testimonials of past members and click this link to apply…

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## Transcript

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