# 627: Why You Need to Work IN Your Business

Page: https://stenobird.com/podcast/keys-to-the-shop-equipping-coffee-shop-leaders-1053408/627-why-you-need-to-work-in-your-business
Text version: https://stenobird.com/podcast/keys-to-the-shop-equipping-coffee-shop-leaders-1053408/627-why-you-need-to-work-in-your-business.md
Podcast: [Keys To The Shop : Equipping Coffee Shop Leaders](https://stenobird.com/podcast/keys-to-the-shop-equipping-coffee-shop-leaders-1053408)
Published: 2026-09-23T20:45:34+00:00
Episode link: https://keystotheshop.libsyn.com/627-why-you-need-to-work-in-your-business
Audio file: https://traffic.libsyn.com/secure/keystotheshop/KTTS_627_EDITED.mp3?dest-id=412105
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JSON: https://stenobird.com/v1/public/podcasts/keys-to-the-shop-equipping-coffee-shop-leaders-1053408/episodes/627-why-you-need-to-work-in-your-business
Duration seconds: 1218

## Resource

We hear the advice from the popular author of "The E-Myth" saying that we should work ON our business, not IN it. While I understand and agree with the point being made to not get caught up in tasks perpetually that make you a bottle neck, I believe we have taken it a bit far as of late where many want to skip a crucial step in the process of their growth. Today we are going to be talking about why you need to, and always will work IN your business and why that is a good thing for everyone. How effective we are in working on the business later is based on how well we work in it now. Don't believe the myth that you can be a hands of automated leader. Your people and your business deserve better. "KEY HOLDER COACHING GROUPS"! Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting? Then you need to apply to join Key holder Coaching Groups! Applications are now open for Spring 2026 Cohort: Click below to learn more: APPLY TO KEY HOLDER COACHING GROUPS KEYS TO THE SHOP CONSULTING HELPS YOU MAKE YOU CAFE BETTER! Book a free call now: https://calendly.com/chrisdeferio/30min Related episodes: The Myth of Hands Off / Automated Leadership SHIFT BREAK! How to Have Healthy Communication Between your Cafe's Departments 483: Encore: 6 Essential Qualities of Coffee Shop Leaders SPONSORS! "Your Brand Cafe" for all your Cups, Sleeves printing and much more! The worlds best plant based beverages! The Barista Series!

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