# Megan Killion - Selling Cybers to SMBs isn't about Security

Page: https://stenobird.com/podcast/keyboard-samurai-7116479/megan-killion-selling-cybers-to-smbs-isn-t-about-security
Text version: https://stenobird.com/podcast/keyboard-samurai-7116479/megan-killion-selling-cybers-to-smbs-isn-t-about-security.md
Podcast: [Keyboard Samurai](https://stenobird.com/podcast/keyboard-samurai-7116479)
Published: 2026-01-10T14:39:56+00:00
Episode link: https://podcasters.spotify.com/pod/show/keybdsamurai/episodes/Megan-Killion---Selling-Cybers-to-SMBs-isnt-about-Security-e3det9m
Audio file: https://anchor.fm/s/fd8390ac/podcast/play/113783542/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-10%2F415849191-44100-2-7633b92e7d79f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/keyboard-samurai-7116479/episodes/megan-killion-selling-cybers-to-smbs-isn-t-about-security
Duration seconds: 1495

## Resource

In this episode of Keyboard Samurai , I sit down with Megan Killion , founder of Pisces Growth, to unpack why fear-based security messaging shuts small business owners down—and why most cybersecurity sales fail before they even start. Megan breaks down what SMB buyers actually care about, how words like “cybersecurity” trigger mental spam filters, and why selling risk without understanding the business destroys trust. We cover: Why SMB owners shut down the moment you say “cybersecurity” How fear-based selling signals you don’t understand the business Why SMBs care more about money and time than hypothetical breaches The difference between compliance-driven buyers and everyone else Why niching and speaking the buyer’s language matters How to qualify out early instead of wasting sales cycles If you sell cybersecurity, run an MSP, or market to SMBs, this episode will change how you think about messaging, demand, and trust. This isn’t about scare tactics. It’s about meeting buyers where they actually are. Find Megan here: LinkedIn: ⁠https://www.linkedin.com/in/megankillion/

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## Transcript

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