# The App That Builds Your Wealth As You Spend: Feijoa Founder Mark White-Robinson

Page: https://stenobird.com/podcast/keep-the-change-3902204/the-app-that-builds-your-wealth-as-you-spend-feijoa-founder-mark-white-robinson
Text version: https://stenobird.com/podcast/keep-the-change-3902204/the-app-that-builds-your-wealth-as-you-spend-feijoa-founder-mark-white-robinson.md
Podcast: [Keep The Change](https://stenobird.com/podcast/keep-the-change-3902204)
Published: 2026-05-27T06:11:39+00:00
Episode link: https://shows.acast.com/keep-the-change-1/episodes/the-app-that-builds-your-wealth-as-you-spend-feijoa-founder
Audio file: https://sphinx.acast.com/p/open/s/65cc11f58f6b18001654b39e/e/6a166da78ff41815a8b8c988/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/keep-the-change-3902204/episodes/the-app-that-builds-your-wealth-as-you-spend-feijoa-founder-mark-white-robinson
Duration seconds: 3082

## Resource

Mark from Feijoa built an app that rounds up your spending and puts it straight into KiwiSaver. 3,000 users are now contributing hundreds if not thousands per year extra without thinking about it. Mark breaks down how it works, we cover why they chose KiwiSaver first, the 1.6 million who don't regularly contribute, and how roundups solve the behaviour problem traditional saving can't. We cover the regulatory hurdles, why they use open banking, and the expansion plans into managed funds and ETFs. Plus Mark's fundraising journey, from bootstrapping to raising $750K to scale the marketing and tell more people about automatic saving. Find more information on Feijoa at https://feijoa.kiwi Amy from http://Levridge.co.nz has come on as a sponsor of Keep The Change to help people with their financial planning. Stuck? Find Amy : amy@levridge.co.nz Instagram: https://www.instagram.com/amy.levridge Website: https://www.levridge.co.nz Generate are supporting my vision to improve the financial literacy of 100,000 kiwis by sponsoring Keep The Change. Cheers Generate. Head to https://www.generatewealth.co.nz/change/ to find out more. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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