# MM 317 - 70% Of Businesses Fail In The First 5 Yrs - True or false?

Page: https://stenobird.com/podcast/keep-the-change-3902204/mm-317-70-of-businesses-fail-in-the-first-5-yrs-true-or-false
Text version: https://stenobird.com/podcast/keep-the-change-3902204/mm-317-70-of-businesses-fail-in-the-first-5-yrs-true-or-false.md
Podcast: [Keep The Change](https://stenobird.com/podcast/keep-the-change-3902204)
Published: 2026-06-08T17:00:00+00:00
Episode link: https://shows.acast.com/keep-the-change-1/episodes/mm-317-70-of-businesses-fail-in-the-first-5-yrs-true-or-fals
Audio file: https://sphinx.acast.com/p/open/s/65cc11f58f6b18001654b39e/e/6a268ea44edd69dbd1c3836c/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/keep-the-change-3902204/episodes/mm-317-70-of-businesses-fail-in-the-first-5-yrs-true-or-false
Duration seconds: 1656

## Resource

Every now and then, I see the same scary stat get thrown around. “70% of small businesses fail within the first five years.” I don’t know who started this, but it’s usually said with the same typical Kiwi certainty of those non-players who could coach the AB’s to a World Cup or slot one from the sideline. But because I am slightly unwell, I started trying to figure out where that statistic even came from and if I could find it. Turns out that stat is misleading at best and often flat-out wrong. Hey thanks for listening! Please take some form of action from this content, don’t just be a consumer, become a producer! Make sure you’re subscribed to Money Mail via Keepthechange.co.nz to receive our weekly lesson on money and financial literacy. Stay close to us on social media and share this with someone that you think this content will help. Together we can collectively improve the financial literacy of New Zealand - let’s get on with it.  Find us here: @keepthechange_nz https://www.keepthechange.co.nz/ Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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