# WhatsApp: 8 Mistakes to Avoid when Marketing with WhatsApp – with Rich Evans, Get Better

Page: https://stenobird.com/podcast/keep-optimising-381064/whatsapp-8-mistakes-to-avoid-when-marketing-with-whatsapp-with-rich-evans-get-better
Text version: https://stenobird.com/podcast/keep-optimising-381064/whatsapp-8-mistakes-to-avoid-when-marketing-with-whatsapp-with-rich-evans-get-better.md
Podcast: [Keep Optimising](https://stenobird.com/podcast/keep-optimising-381064)
Published: 2026-01-21T01:15:33+00:00
Episode link: https://keepoptimising.com/rich-evans-whatsapp-ecommerce-podcast/
Audio file: https://audio4.redcircle.com/episodes/70c46317-f981-4e83-9a1f-358abbdde5dd/stream.mp3
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Duration seconds: 2240

## Resource

Rich Evans is the founder and reluctant managing director at Get Better an agency focused on building personalised email marketing that helps their clients reach their full growth potential. Clients include Absolute Collagen, Myomaster, and Pott Candles. Rich is back on the podcast to explore WhatsApp marketing for eCommerce, sharing the biggest mistakes brands must avoid and how to use the channel in a way customers actually welcome. Dive in: [05:34] "WhatsApp Marketing Mistakes Overview" [06:40] "WhatsApp: Broadcast vs. Conversation" [12:38] "Address Change via WhatsApp" [15:58] Questionable SMS to WhatsApp Strategy [19:06] "Training AI Agents Effectively" [21:32] AI Trust and Data Concerns [24:42] Meta, Ownership, and WhatsApp Consent [27:39] Insider Tips from Rich! Avoid These 8 WhatsApp Marketing Mistakes WhatsApp is not just another messaging channel. It requires a different mindset and operating model. The episode outlines eight common mistakes that can quickly damage trust, performance, and even your Meta account. Avoiding these mistakes is the foundation of success on WhatsApp. Get these wrong and the channel will fail before it starts. The 8 mistakes to avoid: Treating WhatsApp like a broadcast channel Forgetting it is a two-way, conversational platform Failing to align marketing and customer service Starting with sales messages instead of service messages Misunderstanding or stretching consent Using WhatsApp like email or SMS instead of giving it a clear role Launching without AI or automation to handle replies Ignoring that WhatsApp is owned and governed by Meta WhatsApp Works Best as a Service-First Channel WhatsApp performs best when it starts with service, not promotion. Customers see WhatsApp as personal and high trust. That means they expect help, fast…

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