# SEO GEO: Bad SEO Practices That Are Hurting Your Website (And How to Avoid Them) with Iva Jovanovic

Page: https://stenobird.com/podcast/keep-optimising-381064/seo-geo-bad-seo-practices-that-are-hurting-your-website-and-how-to-avoid-them-with-iva-jovanovic
Text version: https://stenobird.com/podcast/keep-optimising-381064/seo-geo-bad-seo-practices-that-are-hurting-your-website-and-how-to-avoid-them-with-iva-jovanovic.md
Podcast: [Keep Optimising](https://stenobird.com/podcast/keep-optimising-381064)
Published: 2026-02-25T01:15:50+00:00
Episode link: https://keepoptimising.com/iva-jovanovic-seo-podcast/
Audio file: https://audio4.redcircle.com/episodes/19df3850-c509-4dce-96a7-b3e671302b77/stream.mp3
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JSON: https://stenobird.com/v1/public/podcasts/keep-optimising-381064/episodes/seo-geo-bad-seo-practices-that-are-hurting-your-website-and-how-to-avoid-them-with-iva-jovanovic
Duration seconds: 2331

## Resource

Iva Jovanovic is an SEO and content strategist working across a range of industries, and for brands big and small. She also speaks at events across Europe and is involved in organising many SEO and Tech events in Serbia. In this episode, Iva breaks down the bad SEO practices that can seriously damage your rankings, traffic, and long-term growth — and how eCommerce brands can avoid them. Dive in: [05:05] "SEO Mistakes to Avoid" [08:26] "Black Hat SEO: Link Farming" [12:22] "Cloaking and Keyword Stuffing" [16:30] Avoid Duplicate or Plagiarized Content [20:08] AI vs Human Content Creation [23:25] "Prioritize Key Pages in Menus" [25:17] "Continuous SEO Is Essential" [27:22] Insider Tips from Iva! Bad SEO doesn’t just slow growth — it can wipe out your traffic Shortcuts in SEO almost always backfire. Tactics like link farming, hidden links, or keyword stuffing can trigger penalties that are hard to recover from. Some sites see traffic disappear overnight after an update. For eCommerce brands, this means lost product visibility and fewer sales. Once trust is damaged, rebuilding rankings takes time, money, and patience. Clean, honest SEO is always cheaper in the long run. Many SEO problems happen by accident, not intent Some of the most damaging SEO mistakes are simple oversights. Sites are often launched with “noindex” settings still turned on. Location or category pages get copied with little change, creating duplicate content. Website structures become messy as new products and pages are added. Search engines struggle to understand what matters most. Regular technical checks can prevent months of lost traffic. SEO is not a one-time project — it’s ongoing infrastructure SEO works more like store maintenance than a campaign. You cannot “set it and forget it” and expect resul…

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## Transcript

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