# Meta Ads: Use First-Party Data for Smarter Meta Ads & Better Conversions with Yiqi Wu, Aimerce

Page: https://stenobird.com/podcast/keep-optimising-381064/meta-ads-use-first-party-data-for-smarter-meta-ads-better-conversions-with-yiqi-wu-aimerce
Text version: https://stenobird.com/podcast/keep-optimising-381064/meta-ads-use-first-party-data-for-smarter-meta-ads-better-conversions-with-yiqi-wu-aimerce.md
Podcast: [Keep Optimising](https://stenobird.com/podcast/keep-optimising-381064)
Published: 2026-05-20T00:15:26+00:00
Episode link: https://keepoptimising.com/meta-ads-first-party-data-podcast
Audio file: https://audio4.redcircle.com/episodes/98d31f83-4a3f-4bd7-82a5-e1d296afdbed/stream.mp3
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JSON: https://stenobird.com/v1/public/podcasts/keep-optimising-381064/episodes/meta-ads-use-first-party-data-for-smarter-meta-ads-better-conversions-with-yiqi-wu-aimerce
Duration seconds: 2207

## Resource

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party data. Yiqi is a returning guest, and this time she dives into how to use first-party data, tracking, and catalogue optimisation to improve targeting, reduce CAC, and future-proof your Meta Ads strategy. Dive in: [05:29] Improving eCommerce sales funnel [08:43] Understanding click ID tracking [13:00] Discussing data collection challenges [14:29] Tracking visitors with first-party cookies [19:06] Understanding first-party data types [20:04] Shopify's public catalog API [23:21] AI traffic potential in 5 years [28:11] Understanding customer insights for marketing [29:13] Insider Tips from Yiqi! Episode sponsored by Aimerce. Find out more Inside DTC Marketing Tech https://www.aimerce.ai/blogs First-party data is now your biggest competitive advantage First-party data is no longer optional for eCommerce brands. It is the foundation of high-performing Meta Ads. Yiqi explains that the most valuable data points are email and click ID. These help Meta understand who is taking action on your site. Without this, the algorithm cannot optimize properly. Brands that collect and connect this data well will see better targeting, lower CAC, and stronger results. Tracking is broken unless you take control of it Relying on basic pixel setups is no longer enough. Privacy changes and cookie limits mean platforms cannot track users like they used to. You need to collect and send your own data using first-party tracking. This allows you to track users for longer and with more accuracy. It also improves attribution across Meta, Google, and email. If your tracking is weak, your decisions and ad performance will suffer. Your product dat…

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